Venture Concept No. 2

1. Description 

Opportunity
The WiFi network on the University of Florida campus is often unreliable and restrictive. In our world where the internet is increasingly necessary, it makes it difficult and frustrating for students to complete assignments or do many other tasks. These students and faculty that are affected would be benefited from a more reliable system, that could substitute the current networking solution. The user group would be concentrated to people who work at or live on the University of Florida campus. Currently customers rely on the existing WiFi network or using a data plan. As was mentioned before, the existing solution is causing this problem, while the data plan has a speed limit and cost users money. Similar conditions may exist at other college campuses or neighborhoods, in which this venture could expand too. The window to enter exist as long as the current system is frustrating customers and no other free options present themselves.

Innovation 
This ideas's innovation comes more from technological advances rather than business ideas. The network that would be implemented would take advantage of mesh networking. This means that a devices using the service would also help propagate it. Doing this not only expands the range of the network, but also adds levels of reliability. This also means only a few permanent nodes placed outside campus would be necessary to provide a foundation for a strong and fast connection. Each device would have some additional software to help create the connection and keep it secure. The service would be accessible for no charge to anyone in the area. It would create revenue by showing non invasive ads on startup and periodically throughout the connection. Unfortunately, because ad prices vary vastly based on view count, niche, and time of year, I can't find a good measure for how much would be charged for the ad placements. However, without invasive collecting personal information, we would know that the majority of users are students at the University of Florida. Being able to pinpoint this specific of  a profile would make advertising very valuable for local businesses.

Venture Concept 
People would be motivated to switch to this service, because it is more reliable than the existing one, while staying free for them. To switch, all it would take would be to download the additional software and install it on their device. Competitors would be the Universities existing network, as well as data plan for cellular providers. The problems with the existing network have already been stated. Data plans do offer a more versatile internet connection, but at the cost of being expensive and usually slower than a local wireless connection. The price point and low switching cost make it convenient for customers to try the network and see how it is for them. Many people may find it appealing to use the network, because it is coming from a UF student and would be a local business. Customer experience will also play a vital role, as the user base is relatively close knit and positive or negative experiences with it will quickly be shared with much of the group. The business would require one or two additional developers to help create the system as well as maintain it's speed and security. A financial adviser and marketer would also be useful in getting the venture going.

Resource
The most valuable resource would probably be being the first to market. This would allows the company to capture a large user base, and if the quality of the service is good, maintain that user base while expanding to other areas.

What's Next
After rolling out to the University of Florida, the next step would be to expand to other campuses and neighborhoods. An option to pay to not display ads may also be implemented to appeal to people who don't like the ads, but also want the more reliable network.

Five Years 
In five years, I would want to see the venture expanded to many different areas. Helping to provide a better internet connection for less to people who need it. I personally, would probably want to move to another idea once this one was doing well and placed in responsible hands. This first venture would be stepping stones for me to improve people's lives, which is the main driving force behind my entrepreneurial goals.

2. Feedback The comments I received were overall positive with people enthusiastic about the idea, but there were a few issues people brought up. Many were worried about the security of the system. Which is a valid concern.There was also suggestions to add headers for formatting and readability purposes. The other big question was about how UF and the existing network plays in. Would my system replace their's or would I have to pay them for having equipment on campus.

3. Changed After reviewing the feedback I decided to clarify that the nodes I would need would be outside of campus. This way I would just have to worry about renting a little area from different
business, and not a competitor.  I also aded the headers to the sections, which didn't too much time. I did not add any additional information about the security that would be in place.  I just though that would be too technical for this, where I am already using a bit of jargon.