1. I talked to a founder of Study Edge, who was able to give brief responses to my questions.
Who do you think your target customers are? UF students. All of them that are taking 1 of our 25 classes.
Where do you find your customers?
All over campus. mainly word of mouth.
What are your customer's demographics?
College freshman to juniors.
What kinds of media do your customers consume?
All kinds.
What are your customers' problems?
Don’t’ like staring at textbooks or getting bad grades.
What are your customers currently doing to fix their problems?
Studying, cheating (Hopefully not though), going to study edge, paying for private tutors.
How big, on a scale of 1-10, is this problem in your customers' lives?
7 maybe.
What are some of the bigger problems your customers are dealing with?
See above.
Do your customers have a budget allocated to fix these problem?
Not exactly. I doubt college students budget for tutoring.
2. Recordings
3. I think the entrepreneur does understand the problems of his customers. All people I interviewed were or had taken classes that study edge was offered. The two who did not use it felt that they didn't need it, were cost sensitive, or that the existing options (TAs and professors) would be fine. For students who feel any of those ways, it would be hard to get them to use any sort of extra tutoring. The person who was using it certainly seemed happy with the product, and said he uses it whenever he can.
Hello!
ReplyDeleteI'm actually very familiar with study edge and have used it myself. I think you conducted your interviews very well and I also agree with your conclusion. It is true that study edge only caters to the students that are taking classes study edge offers. Those that aren't, don't find the service necessary. I believe the entrepreneur understands the problems of his customers because he is an alumni himself! That's one thing about entrepreneurs and their business, the need to be in the customer's shoes to understand their needs.
Great job! Unfortunately, I did not complete this assignment.
Hey Matt! I love Study Edge and use it all the time. I agree with your assessment that they target mostly early to mid college students since everyone I know also uses Study Edge. Also, a lot of your interview is consistent with the class where the founder showed up to teach us of his experiences. http://loganbrownuf.blogspot.com/2016/02/80-20-rule.html
ReplyDeleteHello, Matthew! I am also familiar with Study Edge. I have used Study Edge before, but I stopped specifically for the reasons why the latter two students aren't using it. Like Tina said, they definitely do only cater to students taking the specific classes offered by Study Edge. However, it is good that they realize which students they reach and who their 20% are. Good job on completing this assignment! I ended up not doing it because it seemed too difficult, but here is a link to my blog if you want to check it out: nika-uf-ent3003.blogspot.com.
ReplyDeleteHello!! i found this to be very interesting. I love study edge and use it so much (especially for my hard classes). I found your interviews to be very understanding and well written!!! I love study edge and am very enlightened that you focused on them for this. Thank you for sharing your idea with me and others, it has been very beneficial! Check out my blog post at: http://alexabernie.blogspot.com/2016/02/the-twenty-percent.html
ReplyDelete