So buyers have power over industries obviously. However I don't see how consumers can operate just like industry buyers, because they don't have the same organization that companies would.
This section talked a lot about how to tell if an industry is good or bad to get into for a company. I do want to know how much control a businesses has over the industry it exist ion? I would also ask the author how you effectively gauge an industries viability if that industry doesn't exist yet?
I feel that even though it is extremely unlikely, a business could come into a "bad" industry with the correct strategy and do really well.
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