I was surprised that by the early 1960s consumers were already changing their buying habits to be less on the general functionality, and more about advertising and emotional attachment.
At points the author says segmentation is bad, and at points it's good. I didn't understand when either of those cases become true.
How would a company acquire information about their customers if they do something like retail, where they don't know much aside from that one purchase.
How frequently should a company do research like this? I feel when a change in the market or revealing occurs, it's almost to late.
Some of this I definitely felt a little overwhelmed by, so I can't say whether or not I disagree with anything.
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