I was surprised there was a whole section on Internet. I agree that it can be a powerful tool, but didn't think I would see a textbook describe the benefits at any length.
I thought it was kind of confusing that buyers associate premium stuff with evenly priced goods, and common goods with odd prices. Just a somewhat weird physiological thing people have.
I would want to ask the author when it is good to do market research? They discus what types of marketing to do, but not when they are useful. Not marketing per say, I would also want to ask about doing internal research to see employee happiness or efficiency.
There was nothing I saw that I disagreed with, just things I thought could of been fleshed out more. I suppose it's really up to a marketing professional to know a lot of the specifics, but it's always nice to know.
No comments:
Post a Comment