I had not considered business innovation as being on the same level of technological innovation. I now completely agree that it is an important factor, and probably plays a more important role for the company than new technology. A falling company could turn things around by reorienting their efforts, with the same sort of expertise and products.
I feel this article made a good amount of sense and didn't find anything confusing.
What would the author think, is the best way to determine what sort of innovation to focus on? If you have company history you can look back at that and see what you've already done, but being a new company, it seems more difficult. To me, it seems many technology oriented firms, would benefit from both iterative and new innovation, so what would be a good strategy to divide those resources?
The article mentions several times how innovative Apple is. Though there is no denying Apple has been successful, I personally feel that, with the exception of the iPhone, they haven't done anything revolutionary with technology. There were existing tablets, smartwatches, and payment services before Apple introduced their own. The difference, was that Apple has marketed their way into becoming a sort of "poster child" for innovation, and many people see them doing that.
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