January 31, 2016

Customer Interviews No. 1

1. Opportunity: I personally care a lot about battery life when it comes to mobile electronics (such as phones and laptops). So I was wanting to see what interest there would be in a product that would help with charging away from an outlet, or assist with some other problem.

2. Market: I guessed that most students here on campus would be heavier phone and laptop users. So they would be a good place to see if there is interest, or other issues with mobile electronics.

3. Questions: The questions I wanted to ask were fairly open. What is the users usual usage for there phone and laptop? What do they like about there phone and laptop? What don't you like about your phone and laptop? What would you look for in a new phone or laptop? And if they mentioned battery life, or another issue, if they would want to have something else with them to help compensate for it?

4. Interviews: I talked to most of these people while at the UVS field, so this may be somewhat skewed. I also found out I have class with the last person interviewed, which was kind of neat. Sorry that the videos are poor quality, I wanted to keep it as out of their face as possible so I was usually holding it off to the side.







5. Opportunity Learned: After doing the interviews it seems that though battery life may of been an issue, most people didn't care a whole lot. However, many of them did say that connectivity on campus was annoying. So it's possible that there is something to explore there.

6. Interviewing Learned: Finding people who were ok being interviewed and being recorded was challenging. A lot of people don't like the video aspect, and said they would be more comfortable if it was just audio. Once getting into the interview, people seemed to be more ok with the questions though.

2 comments:

  1. Hello Matthew,

    I enjoyed reading your post. I found it interesting that battery life was not as much of a concern as both you and I would have expected. I think it is interesting, though, that you ended up identifying an alternate problem that you could potentially address, as a result of your interviews that originally focused on a completely different issue. I also found people to be rather averse to being filmed, but I am glad that we were both able to find people who were kind and willing to do so.

    I attached a link to my blog below, if you would like to see how I approached the assignment:

    http://entrepreneurship3003blog.blogspot.com/2016/01/week-4-customer-interview-no-1.html

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  2. Hi Matthew,
    I really liked the topic you chose because it is so relevant to college students. I think it is also interesting that you found most people did not care a ton about this. I suppose it could be because of how accessible outlets and charging station are on campus. I also had trouble when asking people if they would allow me to video record them, and i ended up just using vocal recording for all of my interviews in order to maintain continuity.

    http://ent3003gracewithers.blogspot.com/2016/01/customer-interviews-no-1.html

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